NLP Limited | Business Consulting, Coaching and Corporate Training | Dubai, India and Africa
NLP Limited works with entrepreneurs, MDs, CEOs, leaders, managers and teams to grow revenue, develop stronger leaders and earn lasting customer loyalty.
Our consultants, coaches and trainers work alongside you to:
Led by Rajiv Sharma, creator of the MARK Model® and one of the world’s best-known coaches. In person or online, across the UAE, India and worldwide.
















Across the UAE, India and Africa.
Across our three practices, every engagement begins with Current Business Analysis (CBA).
We assess where your business stands, understand what is driving or limiting performance, and define with you the future state you want to achieve.
Together, we establish what needs to change and build a clear plan to deliver it, with agreed milestones, defined responsibilities and measurable outcomes.
You know what we are working towards, who is accountable and how progress will be assessed.
Fix the system the business runs on: profitability, growth strategy, sales, operations and governance.
For: owners, managing directors and leadership teams of SMEs, family businesses and group companies
Change how your leaders think, decide and lead, with ICF-credentialed coaching and accredited coach education.
For: CEOs, directors, senior leaders, HR heads and professionals who want to coach
Build the capability your plan depends on: leaders who lead, teams that sell, people who serve and communicate.
For: HR and L&D leaders, business heads, teams and individual professionals
See the full catalogue on the corporate training hub. Public NLP Practitioner cohorts run in Dubai and India; ask for the next dates.
Most clients arrive with a symptom, not a service in mind. Start from what you are seeing and the right practice follows. Many engagements combine two.
| What You Are Seeing | What It Usually Means | Start With |
|---|---|---|
| Revenue grows but profit or cash does not. Proposals stall. Two business units share costs and nobody knows which one makes money. | The system the business runs on needs a diagnosis and a 12-month plan with owners attached. | Consulting |
| Decisions queue at one desk. A capable leader has stopped growing. A newly promoted director is struggling with presence or delegation. | The constraint is in how a leader thinks and decides, which coaching changes faster than any course. | Coaching |
| The sales team cannot handle objections. Managers avoid difficult conversations. Service recovery is inconsistent across branches. | A specific skill is missing across a group of people, and it needs to be built and practised. | Training |
| Not sure. Several of these at once. | A 45-minute conversation will usually tell us which lever moves first. | Tell Us |
Over 900 organisations across BFSI, FMCG, industrial, technology, hospitality and government have trusted NLP Limited with their sales teams. From global banks to fast-scaling startups, they return because the training moves real sales numbers. A few of them are below.






















Every engagement is customised to the sector, the buyers and the pressures of the business, because what works for a bank branch does not work for a fit-out contractor.
Banks, insurance, NBFCs, fintech, wealth management and public-sector entities.
Real estate advisory, developers, fit-out, hotels, HORECA, healthcare, airlines and retail.
FMCG, automotive, energy, pharma, logistics and heavy industry.
SaaS, IT services, telecom, e-commerce and AI start-ups.
The measure of any practice is what changes after it. Here is what participants and managers report, in their own words.
"Stuck at 65% of quota in SaaS sales, after the NLP Sales Program I hit 120% of target in 90 days, doubled pipeline coverage and cut my deal-cycle time, finished top in my region and earned my promotion."
Priya, Technology Sales Professional, Bangalore
"We stopped discounting to move volume and started selling on value. In 90 days our average ticket size grew 28% and we closed OEM contracts stuck for months."
Arvind, Regional Sales Manager, Auto Manufacturing, Pune
Results are participant-reported and vary by team, sector and starting point. Read more on Google Reviews.
Three models created by Rajiv Sharma run through all three practices, so what a leader learns in coaching is the same language the sales team uses in training and the consulting plan is built on.

Mindset, Action, Repetition, Knowledge

AI-enabled sales framework

Leadership framework
Business Consultant, Leadership and Sales Coach | ICF Professional Certified Coach (PCC)
Rajiv founded NLP Limited to do one thing most consultancies and training companies keep apart: connect the business plan to the behaviour of the people who have to deliver it.
"Rajiv is one of the top professional consultants and trainers in the world today."Brian Tracy, Bestselling Author and Global Success Expert
Brian Tracy shares about Rajiv Sharma, business consultant and sales trainer in Dubai and India. Watch on YouTube
The MARK Model®, the methodology behind our programmes, is recommended by some of the most respected names in sales, leadership and coaching worldwide.
Bestselling Author and Speaker
"Rajiv is one of the top professional consultants and trainers in the world today, with over 30 years in sales, corporate strategy and value-chain creation. Thoroughly qualified to help your organization reach the top."
Thinkers50 #1 Executive Coach
"Rajiv Sharma gives timeless principles that help individuals and organizations in their pursuit of excellence. You'll discover compelling insights into the MARK Model."
World's Top Executive Coach
"Rajiv has connected four pillars of effectiveness, Mindset, Action, Repetition and Knowledge, providing the key to unlocking your potential. I strongly recommend this program."
In-person delivery in three regions, with online coaching, reviews and follow-up for teams anywhere.
Headquartered in Dubai. Consulting, coaching and training delivered across Dubai, Abu Dhabi and Sharjah.
Programmes and coaching across Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad and Pune, plus NLP certification nationwide.
NLP Nigeria Limited serves banks, telecoms, manufacturers and institutions from Lagos, with programmes across all of Africa.
Tick what you need and tell us a little about the business. We reply with the practice that fits, the format, timeline and a cost indication. A real answer, not a brochure.
The thinking behind the practices, written for owners, leaders and sales teams.
Why behaviour changes when Mindset, Action, Repetition and Knowledge are worked together, and why most training only touches one.
Read the articleHow sales teams use AI across prospecting, discovery and proposals while keeping the human relationship at the centre of the sale.
Explore the frameworkTwo books on the models that run through NLP Limited's consulting, coaching and training, recommended by Marshall Goldsmith, Brian Tracy and John Mattone.
All insightsNLP Limited is a Dubai-based firm with three practices: business consulting for owners and leadership teams, executive coaching and ICF coach education, and corporate training in leadership, sales, customer service, emotional intelligence, soft skills, AI and NLP. All three are led by founder Rajiv Sharma and his team across the UAE, India and Africa.
Neuro-Linguistic Programming, the behavioural discipline that studies how people think, communicate and change habits. It is the foundation of our coaching and training methods, and the reason our consulting recommendations are designed to be adopted by managers rather than filed.
Both, deliberately. Training builds capability in a team. Consulting fixes the system the business runs on. Coaching changes how an individual leader performs. Most of our longer engagements combine two of the three, because a strategy nobody is skilled enough to execute is a document, and a skilled team working inside a broken system is a waste.
In person across Dubai, Abu Dhabi and Sharjah in the UAE; the major metros of India; and Lagos and the rest of Africa through NLP Nigeria Limited. Online delivery is available worldwide.
Message us on WhatsApp or email info@NLPLimited.com with one line on what you are seeing in your business, or use the two-minute form above. We reply with a short call to understand your priorities and recommend which practice, and which programme, fits.
One line is enough. We will come back with a short call, no preparation needed, and a clear recommendation on where to start.
We are committed to guiding you on a transformative journey toward your goals.
Click here to write your experience with us.
Click here to write your experience with us.